Masters Thesis Conceptual Project — Summary - With the world of marketing and advertisement constantly changing and evolving, it is now so important and crucial for cities, as well as companies, to brand and market themselves properly and appropriately to keep pace with this continuous change. As consumers, we are goaded by hundreds of brands on a…

Two week conceptual group project | Sam Smith, Roshni Mahtani, Erika Rasoilo, Kanishka Sinwar. Project Overview Summary - Looking at Five Guys, and we have a genuine fast food chain powerhouse. Established in 1986 in Arlington, Virginia, Five Guys is best known for not only it’s huge burgers, delicious fries, and well-known milkshakes and…

Client Project | Sam Smith, Preyesh Chauhan, Massimo Giraldo, Wing-Hong Chang Project Overview Summary - Banjo Robinson is a Penpal service for children. Established in 2017, the brand is personified through ‘Banjo’. Banjo is a cat, but he is no ordinary cat. Banjo is a globetropping cat that spends most of his time travelling…

Project Overview Summary - How is a hardware store perceived in the local community? Until this assignment, I foolishly only saw a hardware store as somewhere where I can ‘pick up a few bits for the house if and when they might break’. However, I was wrong. A hardware store (especially the one I’m…